The Project
Developed the logo and brand identity for Flow Therapeutics, an occupational therapy practice for new mothers and babies. The client requested a water-inspired logo and chose a flowing script encircled by a blue wave from several black-and-white concepts. A light blue and black palette was selected and the client requested orange and lavender as secondary colors. The brand identity was completed with Raleway as a clean, complementary typeface.

The Results
The final brand package also included easily-editable Canva social media templates with example posts, a tote bag design, and a flyer. This gave the client a cohesive set of tools to begin marketing their practice effectively.