The Project
Develop and oversee the creation of marketing assets for Tier II Regional Ford to drive vehicle reservations for the new Ford Bronco. Ford provided approved photography and select copy points, but it was my responsibility to build a cohesive campaign within those parameters. I focused on emphasizing the Bronco’s rugged versatility by highlighting the mountainous terrain in the visuals and leaning into an outdoor adventure aesthetic that reflected the vehicle’s capabilities.

The Results
Led the design of over 100 assets, including display ads, website banners, a billboard, and a promotional email that directed users to the Ford website to learn more and reserve their vehicle. I also oversaw asset creation from junior designers, ensuring each piece was brand compliant and visually consistent. Nationwide, an estimated 165,000 Ford Broncos were reserved prior to the official launch.