The Project
Greenlight Guru needed a product launch video to introduce Ultralight, their new eQMS offering. The goal was to educate potential customers, clearly communicate the core functionality, and drive Marketing Qualified Accounts, all within a concise, under two-minute format. The video had to balance clarity, engagement, and product storytelling.

The Results
The video premiered at a virtual summit with more than 3,000 attendees and contributed to record Marketing Qualified Accounts in November 2025.