The Project
I developed creative assets for the webinar Spring 2025 Housing Market: Overcoming Obstacles & Closing More Deals. The visual concept positioned the webinar as a “playbook” for real estate agents, blending strategic playbook-inspired graphic elements with KCM’s established branding to create a sense of expertise and actionable guidance.

Once the concept was approved, I designed the in-app video thumbnail, landing page hero image, and social media feed graphic, ensuring a cohesive look across all platforms. I then handed off the concept and key assets to junior designers to expand into a full suite of display ads, providing feedback and final approvals to maintain quality and consistency.

The Results
The campaign contributed to a record-breaking number of webinar attendees, demonstrating how a clear, strategic visual approach can engage the audience and build anticipation. The visual playbook concept helped reinforce the webinar’s theme and position KCM as a trusted advisor for real estate professionals.